Specific over grand
We kept the 1978 terrazzo and polished it.
We breathe new life into timeless spaces.
The idea
An arch, split down the middle.
Ανάπλαση means regeneration. The left half of the arch is what we find, the right half is what we hand back.
The arch is borrowed from the city itself: the Rotunda, the Arch of Galerius, and the Byzantine brick walls above Ano Poli. The gap between the two halves is the tape, the line that runs through all of our before-and-after work. The red comes from that same brick.
Logo
Lockup and mark
Use the full lockup wherever there's room. The mark on its own is for small spaces: favicons, social avatars, site signage and the side of a van.
Clear space
Leave at least the width of the arch's solid half on every side of the logo.
Minimum size
The lockup should be at least 120 px wide on screen or 30 mm in print. The mark on its own should be at least 24 px.
Keep it whole
Don't recolour the halves separately, close the gap, or set the wordmark in another font.
Colour
Mostly red
Red is the brand. Use it for whole sections, not just accents. Plaster is the light it sits against, and oxblood gives it depth.
Anaplasi Red
#C0281CRGB 192 40 28Primary. Section fills, buttons, the tape.
Byzantine Brick
#8A2217Hover and pressed states
Oxblood
#3A0E0AFooter, dark overlays, headings
Lime Plaster
#F5EEEALight surfaces, text on red
Rose Stone
#E6D3CCQuiet tints, image placeholders
Rough share of any page or layout: red 50 · plaster 28 · oxblood 12 · brick 6 · rose 4. Plaster text on red passes WCAG AA (5.1:1).
Type
One family, two voices
Commissioner was designed by Kostas Bartsokas, a Greek type designer, and covers Greek and Latin equally well. Its flare axis gives our headlines their chiselled, carved-stone ends. Body text sets the flare back to zero.
Display · Commissioner 800 · Flare 100
Αα
Ανάπλαση Θεσσαλονίκη
Labels · JetBrains Mono 500
Aa
Kalamaria · 3rd floor · Built 1978 · 84 m²
H1 · 144 / 90%
Built in 1974.
H2 · 88 / 98%
Same walls. New life.
Body · 17 / 160%
We take tired apartments, houses and whole buildings across Thessaloniki and rebuild them into homes worth living in, or properties that pay their way.
Signature
The tape
Every before-and-after we publish is split by a red measuring tape. It moves by itself so the change is visible without a click, and anyone can grab it.
Same spot, same lensBefore and after photos must line up: same camera position, same framing.
Before on the leftThe past is always on the left and the finished job on the right, matching the arch.
Always movingSweep between 12% and 88%. Hand control to the visitor on touch, and take it back after five seconds.
Photography
Real rooms, one red thing
Our pictures should look like the homes people actually live in, only better finished.
- Every after-photo includes one red detail: a sofa, a tile, shutters, a throw.
- Use natural light: morning for bedrooms, late afternoon for facades.
- No people and no staged clutter. The room is the subject.
- Show the city whenever a window allows it: the gulf, the tower, the rooftops.
Voice
Like a good site manager
Plain, specific and a little dry. We talk about what we did, where, and how long it took.
Honest about time
Sixteen weeks, give or take.
Seamless end-to-end project delivery.
Local, by name
Anywhere from Evosmos to Kalamaria.
Serving the greater metropolitan area.